the foundation of an entire workplace culture, and they have power to break down barriers and turn bad situations around…Stories capture imaginations, illustrate ideas, arouse passions, and inspire in a way that cold, hard facts often can’t…

The art of being able to tell stories effectively in a range of business contexts can be very important; one well placed story can touch and influence many in profound ways…What is Storytelling?

At its core, storytelling is the art of using language, vocalization, and/or physical movement and gesture to reveal the elements and images of a story to a specific, live audience…

A central, unique aspect of storytelling is its reliance on the audience to develop specific visual imagery and detail to complete and co-create the story…

Most dictionaries define a story as a narrative account of a real or imagined event or events.

People tell business stories to communicate and connect with employees, customers, colleagues, partners, suppliers, and the media…

When you tell a story well, it can create an intense, personal connection between the audience and the message.Effective stories can change opinions, they can inspire to achieve goals that we didn’t think were possible…Storytelling not only plays a fundamental role in public speaking but it’s also one of the most powerful tools of ‘influence’ that a business leader (or any leader) has at his or her disposal…Within the storytelling community, a story is more generally agreed to be a specific structure of narrative with a specific style and set of characters and which includes a sense of completeness.Through the sharing of experience we use stories to pass on accumulated wisdom, beliefs, values…Through stories we explain how things are, why they are, roles, purpose.